Retail execution that moves product off the shelf.
ShelfForce is a South African field merchandising partner delivering agile, technology-enabled retail execution. Visibility. Availability. Performance.
The silent force behind every sale.
A great product alone doesn't guarantee success. The difference between a product that sits on the shelf and one that flies off it is the work of a dedicated merchandising force.
Field Merchandising
Shelf health, planogram compliance, stock rotation and replenishment — executed consistently, store after store.
In-Store Audits
Structured store visits with photographic proof, giving brands verified visibility of on-shelf reality.
Promotional Execution
Displays built, priced and maintained on time — so every promotion lands in-store the way it was planned.
Retail Intelligence
Field data captured digitally on every visit, turned into actionable reporting for smarter retail decisions.
What our merchandisers deliver in every store.
We don't just arrange products — we build brands at the shelf.
Ensure Availability
Your product on shelf, every day — on-shelf availability is where every sale starts.
Maximise Visibility
Prime positioning and immaculate facings that make your brand impossible to miss.
Implement Standards
Planograms and merchandising standards executed to the letter in every store.
Stock Rotation
Disciplined FIFO rotation that cuts expiries, reduces waste and protects margin.
Price & Promotions
Pricing accuracy checked and promotional execution monitored on the floor.
Build Relationships
Strong working relationships with store managers and retail staff that open doors.
Market Intelligence
Competitor and market insight gathered in-store to sharpen your decisions.
POS Display
Point-of-sale material placed, maintained and working hard at the moment of purchase.
Report & Recommend
Stock shortages flagged and replenishment recommended before gaps cost you sales.
Protect the Brand
Your brand image guarded at the point of purchase — where reputation meets reality.
A sales representative opens the door — a merchandiser ensures the product continues to sell every single day.
Big-league execution.
Challenger energy.
We built ShelfForce for brands and agencies that need reliable in-store execution without the overhead of the giants. Lean, compliant and accountable — with proof behind every visit.
- Agile and asset-light — we scale teams to your campaign, not the other way around
- Technology-enabled field force with digital reporting and photo verification
- Subcontract-ready: compliant, registered and structured to slot into existing operations
- Founder-led execution — directors stay close to every store and every client
Built in South Africa, for South African retail.
ShelfForce Retail Solutions is a registered South African field merchandising company founded by four hands-on directors. We combine practical in-store experience with modern technology to deliver retail execution that brands can verify, measure and trust.
We built ShelfForce for brands and agencies that need reliable in-store execution without the overhead of the giants — lean, compliant and accountable, with proof behind every visit.
Our Mission
To deliver verified, technology-enabled retail execution that keeps brands visible, available and performing in every store.
Our Vision
To become the most trusted challenger in South African field merchandising — proof over promises.
Our Credentials
100% Black-owned, B-BBEE Level 1 EME, registered and compliant — a partner that strengthens your scorecard and your shelf.
People at the heart of every shelf.
ShelfForce is founder-led by four hands-on directors who stay close to every store, every client and every campaign. We invest in our people — because motivated, well-trained merchandisers are what service excellence is built on.
Abulele Maqungo
Director
Director Name 2
Director
Director Name 3
Director
Director Name 4
Director
Let's put your brand on the shelf.
Whether you need a full field team, campaign support, or a subcontracting partner — tell us what you're planning and we'll come back to you within one business day.
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